UX Research leader

Driving impact through insights and strategy

I lead an insights team that illuminates how small businesses work. In my day-to-day, I

  • Spearhead strategic research for 7 product areas

  • Kick-off holistic research initiatives with cross-functional partners

  • Present insights to executive teams to influence roadmap decisions

  • Empower 120+ designers and product managers to gather customer data through scalable research programs

  • Mentor junior colleagues

Based out of San Jose, CA.


Key Skills

  • Mixed methods user research – quantitative and qualitative
    My favorite projects combine an in-depth understanding of why a problem exist with a scale of who it affects. Surveys are my expertise, and I pair them with the voice-of-customer to tell a holistic story.

  • Market research
    Experienced in pricing studies, Max-Diffs, and TAM analyses, and more to guide marketing strategies.

  • Human factors
    Skilled in optimizing human-system interactions through my Ph.D. and work in industry. The most interesting research challengles today lie in human-AI collaboration.

  • International collaboration and communication
    Seven years of my life were spent livng and working outside of the United States. Ensuring research is inclusive of different cultures is core to my craft.

  • Data analysis, synthesis, and reporting
    Transforming multiple-sources of research into a customer-centric data-driven guidance for executive teams.

  • Scaling research
    Building programs to enable designers, product managers, and junior researchers to improve their research craft.

  • B2B SaaS + Developer APIs
    Well-versed in researching and optmizing devloper workflows to enhance building and customizing with APIs